Nengi Rebecca Hampson of Big Brother Naija was named as the new brand
ambassador when the product was presented on Friday in Lagos. A wide range of
stakeholders, including distributors, marketers, brand experts, celebrities,
and beauty fans, attended the event at StrongTowers in Ikoyi, Lagos.
Nengi shared her joy about joining the brand in a
statement immediately after her launch. Sengi, a former Miss Bayelsa State and
BBNaija season five housemate, described her role as a brand ambassador and
promised to represent the company properly, highlighting the advantages of the
new product for bright, healthy skin.
In his welcome address, Chairman/CEO of Fair & White Nigeria, Patrick Chibueze, reiterated the company’s dedication to quality. Represented by a director, Kene Chibueze, Patrick said,
Fair & White is committed to
providing quality skin care products that enhance and celebrate the natural
beauty of African women. Our latest brand, So White, enriched with Vitamin C
and sunscreen filters, provides the essential ingredients to maintain a glowing
complexion all day.
So White was designed to enhance the skin’s radiance
while offering protection from sun damage. The Vitamin C content in the product
acts as an antioxidant, helping to even out the complexion and combat early
signs of ageing.
As we unveil our new product, we reaffirm our
commitment to innovation and excellence, promoting beauty that is deeply
connected to well-being.
Explaining the choice of Nengi as the brand ambassador, Chibueze
stated
Fair & White Nigeria firmly believes in
celebrating the natural beauty of African women. It is for this reason that we
consistently select beautiful African models as ambassadors for our brands.
Nengi embodies everything our brand stands
for—authenticity, elegance, and a commitment to healthy living. We believe her
values will resonate with our consumers.
In addition, he thanked the company's customers, marketers, and distributors for their unwavering support of the brand in the face of difficult financial circumstances.
One of the dignitaries present was Cynthia Nwadiora, also known as Cee Cee, a
former housemate on Big Brother Naija and current brand ambassador for Fair
& White.
Along with Sunday Adekoya, Head of Sales and Marketing at Fair & White Nigeria, and a number of well-known people from the business and beauty sectors, Akpororo delighted the crowd with his trademark humor.
A good number of key distributors of Fair & White
Nigeria products also graced the event. They include Jumatex Investment, Amaco Resources, Chico Mario International,
Fubason Investments, Most Noble G, Okinsa International, Alpha Empire, U Tonix,
C&C Ferdinand, J Anyi, and Good Star.
Fair & White Nigeria staff present at the twin event were Sunday Adekoya (Head of Sales and Marketing), Chidiebere Nnawuihe (Head of Operations), Uchenna Udoezika (Chief Accountant), Obioma Owhoruviowho (Chief Auditor), Emmanuel Prince Okoh (Sales Manager), Rachael Ogoh (Social Media Community
Manager), Olaitan Lawal (Warehouse
Manager), Chibuzor Offia (Sales
Executive), Catherine Olatunde (Personal
Assistant to CEO), among others.
Since entering the Nigerian market three decades ago, Fair & White Nigeria has introduced numerous high-quality products.
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