The Waiter, the most recent film directed by
well-known comedian Ayo "A.Y" Makun, has a co-distribution deal with
Genesis Pictures and Silverbird Distribution.
A thorough examination of Nigeria's
socio-political issues is combined with the vibrant world of Nigerian
entertainment in Corporate World Entertainment's action-comedy The Waiter.
Nnaeto Orazulike of Genesis Pictures and Isabella Okechukwu of Silverbird Distribution stressed the novel aspects of their collaboration in a joint statement. While Okechukwu emphasized that the partnership will set a new standard for film distribution in Nigeria and offer new business prospects, Orazulike underscored the collaboration's goal of reaching a global audience. AY conveyed his appreciation for the partnership, seeing it as a significant advancement for the Nigerian film distribution sector.
This collaboration, known as the "Gensilver deal," may have a
significant impact on Nigerian film industry. Genesis and Silverbird are now in
a position to challenge FilmOne's established dominance in the market thanks to
their combined market shares.
With fair income sharing and cooperative trading, the
agreement may usher in a new era of Nollywood collaboration and creativity.
The popularly known as "AY," Ayo Makun, has had a significant
influence on the entertainment and cinema sectors in Nigeria. Thirty Days in
Atlanta, his debut picture, became one of Nollywood's highest-grossing movies
of 2014. Merry Men: The Real Yoruba Demons in 2018 and A Trip to Jamaica in
2016 were AY's successful follow-ups. He is renowned for his ability to blend
humor with gripping stories to produce box office smashes time and time again.
December will be a challenging month for Nollywood releases with The Waiter
hitting the box office alongside new releases from Funke Akindele, Toyin
Abraham, and Mercy Aigbe.
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