A partnership between Jumia, one of the top e-commerce sites in Africa, and the Coca-Cola Africa Operating Unit will allow customers to access Coca-Cola goods from the comfort of their homes. Customers who prefer to shop online through the Jumia platform will enjoy a regular supply of Coca-beverage Cola's lineup thanks to the agreement, which will also guarantee that their orders arrive as quickly as possible.
"We are pleased to collaborate with Coca-Cola to satisfy consumer demand for daily goods with the quickest turnaround times and most competitive costs.
Following the opening of our Quick Commerce outlets, we are pleased to inform our customers that they may anticipate beverage deliveries in less than 20 minutes, providing the utmost convenience, according to Romain Christodoulou, Chief Commercial Officer of Jumia".
The change will facilitate faster product delivery and broaden the selection offered on Jumia. Additionally, customers will benefit from sales like "buy one, get one free" and up to 20% off Coca-Cola orders. Nigeria, Egypt, Kenya, Morocco, Côte d'Ivoire, and Uganda will all receive the initial rollout.
"We are happy to work with Jumia in order to better serve African clients by offering to transport our beverages to their homes whenever they need them. According to Minas Vourodimos, Vice President for Customer & Commercial Leadership- Coca-Cola Africa Operating Unit, "Through this, we will be providing an option for simple and quick access to Coca-Cola brands across many beverage categories to hydrate and refresh."
Since the COVID-19 outbreak, there has been a discernible rise in purchases of commonplace goods on Jumia as more people than ever before continue to favor online shopping. According to the Africa e-commerce research titled Jumia Africa e-Commerce Index 2021, groceries and daily necessities are a fast-growing sector on Jumia.
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